MARKETING STRATEGY
A clear plan. Without the corporate waffle.
Great marketing doesn’t happen by accident. It’s the result of a clear plan, well-executed with your audience, goals and budget in mind. That’s where we come in.
At The Marketing Dept, we take a practical, no-nonsense approach to marketing strategy. We don’t do jargon or 50-page documents you’ll never read. Instead, we give you focused plans that make sense, save time, and actually get done.
MARKETING AUDITS
Already doing bits of marketing but not sure what’s working?
We’ll review everything – from your brand positioning and tone of voice to your website, social media and customer journey. You’ll get clear, actionable advice on what to keep, improve or ditch.
BRAND POSITIONING
Struggling to explain what makes you different?
We’ll help you define your niche, nail your messaging, and make sure your brand sounds like you – not just everyone else.
CAMPAIGN PLANNING
Launching something new? Need a seasonal push?
We’ll build a full campaign plan – including key messages, channels, timelines, and assets needed – and support you with rollout if needed.
AUDIENCE PROFILING
Understanding who you’re talking to is half the battle.
We’ll help you define your ideal clients, find out where they hang out, and tailor your message to match.
STRATEGY SESSIONS
Ideal if you want direction, not a full-time commitment.
We'll map out your goals, identify your audiences, and create a plan that works for your size and sector – complete with quick wins and long-term ideas.
WHO IT’S FOR
Business owners unsure where to focus their marketing
Start-ups wanting a solid plan before launching
Teams who need help planning content or campaigns
Anyone stuck in a marketing rut
GET STRATEGIC, NOT OVERWHELMED
Whether you want a one-off session or a full strategy to guide your year, we’re here to help you make better marketing decisions – and see better results.
Get in touch at hello@the-marketingdept.co.uk - we'd love to hear your story over a virtual coffee! ☕️