SOCIAL MEDIA MARKETING

Social media that actually works (not just collects dust)

Tired of posting into the void? At The Marketing Dept, we create social media strategies that do more than accumulate obligatory likes from your mom and that one loyal customer. We build purposeful social presence that converts followers into actual paying clients - because "engagement" doesn't pay the bills, but customers certainly do.

WHAT OUR SOCIAL MEDIA APPROACH ISN’T

It's not posting random quotes over sunset backgrounds hoping inspiration will somehow translate to sales.

It's not jumping on every trending hashtag like an overexcited teenager at their first concert.

It's not creating content for every platform under the sun just because someone at a networking event told you that you "absolutely must be on TikTok."

It's definitely not measuring success by vanity metrics that make you feel good but don't move the business needle.

DISCOVERY

Before we even think about posting, we dive deep into understanding:

Your business goals and growth plans

Who your dream customers really are

What makes you different from competitors

Where your biggest opportunities lie

CREATION

This is the magic! We create posts that:

Stop people mid-scroll

Show off your expertise

Build trust with potential customers

Turn followers into buyers

And yes, we handle everything - the writing, the design, the scheduling, the lot.

ANALYTICS

The techy bit. Here, we:

Track the metrics that actually matter to your business

Monitor return on investment

Identify what's working (and what's not)

Adjust strategies based on real data

STRATEGY

Using our blend of marketing creativity and business sense, we create a strategy that:

Targets the right platforms for your industry

Sets clear, measurable goals

Maps out content that connects

Defines what success looks like for your business

MANAGEMENT

Think of us as your business's friendly, professional online voice. We:

Respond to comments and messages promptly

Build relationships with your followers

Handle customer service queries

Keep the conversation going when you're busy running your business

REPORTING

You'll never be left wondering what's happening with your social media. We provide:

Clear, jargon-free monthly reports

Regular strategy check-ins

Honest feedback about what's working

Smart recommendations for growth

THE BOTTOM LINE

We handle everything from strategy to daily posting, so you can focus on running your business. Plus, with our unique blend of creative marketing and business know-how, you can trust that every post is working towards your business goals.

Get in touch at hello@the-marketingdept.co.uk - we'd love to hear your story over a virtual coffee! ☕️

Turn scrollers into customers, not just followers •

Turn scrollers into customers, not just followers •

FAQs

  • Absolutely not! In fact, that's usually a recipe for mediocre results everywhere. We'll help you choose the 1-3 platforms where your efforts will actually pay off.

  • Less frequently than you've been told, but more consistently than you've been doing. Quality and consistency beat quantity every time.

  • We can, but the best results usually come from a collaborative approach where we handle strategy and content, with input from your team to keep it authentic.

  • Social media isn't a microwave, it's a slow cooker. Expect to see meaningful engagement within 1-2 months and measurable business results within 3-6 months of consistent effort.